Increasing MBE Competitiveness through Strategic Alliances
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Increasing MBE Competitiveness through Strategic Alliances

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  • Description:
    Increasing MBE Competitiveness through Strategic Alliances report provides practical information on how to identify the best suited strategically that can help a minority business enterprise (MBE) grow, secure new business, and compete in the global economy. Minority entrepreneurs are advised to first analyze their desired value proposition and customer base before seeking out a strategic relationship. The paper was written by Professor Len Greenhalgh, from the Tuck School of Business at Dartmouth, in collaboration with the Minority Business Development Agency.
  • Content Notes:
    Acknowledgements – Executive Summary – Introduction – The MBE's Role In The Value Chain – The MBE's Growth Strategy – Strategic Business Relationships – MBE Participation in Strategic Alliance Formation – Conclusions – Implications for Practice
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    50
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